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ITx 2016 Conference Programme

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Delivering NZ Technologies into Overseas Markets – An ASEAN Case Study

Wednesday 3:20pm - 3:50pm, NZTech (Axios Plenary Room)

New Zealand hi-tech businesses are challenged by lack of capacity for both developing home-grown IP, as well as for delivering the resulting technology solutions into foreign markets.

Tapping into skilled resources in Asia is a good way to expand our development capacity, if Kiwi companies can learn to work effectively with other cultures.

But what about our capacity to deliver what we sell into Asian markets?

For example, ASEAN as a region is maturing and its appetite is growing for technology from other regions.

Vietnam, for instance, is now the largest and fastest-growing digital economy in the region.

How are some Kiwi hi-tech companies working together to both access resources from and deliver solutions to this market, as well as support their business activities across the region?

What are some of the smart ways to accelerate in-market presence & engagement while lowering risk and optimising cost-effectiveness?

View slides for this presentation


Mitchell Pham

Director, Augen Software Group

Mitchell Pham is a Vietnamese-Kiwi business & technology entrepreneur.

He is a Director of the Augen Software Group in New Zealand, as well as Chairman of their operation in Vietnam.

Augen support a diverse range of organisations in software innovation. The group help businesses accelerate development and delivery of software with their commercial knowledge and experience, technical and business skills, and resource capacity and scalability. Their achievements have been recognised by New Zealand and international awards, such as ComputerWorld Excellence, NZ Innovators, Red Herring Top 100 Asia-Pacific, and Vietnam IT Excellence.

Mitchell is experienced in information management, software products & services, sales & marketing, international operations, strategy development, collaborative partnerships and strategic growth through innovation. Internationally, he is also recognised in leadership – as an Asia 21 Fellow of the Asia Society, and a Young Global Leader by the World Economic Forum.

In the public sector, Mitchell is a Trustee of the Asia New Zealand Foundation, an Advisor at the Ministry of Business, Innovation and Employment (MBIE), and an Executive of Health Informatics New Zealand (HINZ).
In the business community, Mitchell is a member of the Ethnic People In Commerce (EPICNZ) network, the Asian Leaders (NZAL) forum, the Superdiversity Council, and is recognised by KEA as a World Class New Zealander.

Internationally, he is a member of the Strategic Alliance Vietnamese Ventures International (SAVVi) network, and an Executive of the global Vietnamese diaspora business network (BAOOV).