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ITx 2016 Conference Programme

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The ITx 2016 Programme may change without notice

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Incredible User Experiences

Tuesday 9:30am - 10:10am, Keynote Presentation

We live in a time of unprecedented change. Gartner lists customer experience as the most pressing mandate for marketers, the top area of technology investment in 2014, and in 2015 it led innovation spending.

Customer experience has become the new battlefield, with technology and digital the weapons of choice.

Rachael Cotton-Bronte will provide a dynamic overview of the dramatic changes technology professionals are facing, and cover the four key steps for outstanding user experiences and customer journeys.


Rachael Cotton-Bronte

Chief Marketing Technologist, Flint-Box

Rachael Cotton-Bronte is currently a Director of HealthLink and Flint-Box and has held senior roles and worked internationally for IBM, HP, Samsung and Google.

An avid supporter of New Zealand innovation, in her spare time she is active in our thriving start-up community.

Originally from an FMCG background she is passionate about the practical application of technology and UX centred design.